I never imagined the day
Tivo always suggests some music shows from my girlfriend's viewing habits. I've normally just let them fall off, but recently I've been watching more and more MTV. I'm doing research for an application that targets the MTV market using new mobile phone technologies.
Almost throughout every episode you can text something somewhere and get something. If you want to subscribe to jokes text: "Fun1" to 66300, or "Ring this song as your ringtone, text "22354". And that's through the show. I've started watching more of the commercials because this is a commercial application and I want to understand how that market uses their mobile phones.
I went to the kitchen for a commercial and come back and see soap on the TV screen with naked women behind it. It is blurry looking through the soap, but then she squeegees the window slowly, seductively. Her voice is pleading the viewers to "Let us [some had two women] clean your cell phone window, text <something>". Man...you press 6 buttons and basically have access to a strip show on a pocket sized device.